Best Brevo Plans for Email and SMS Marketing

Choosing the right email and SMS marketing platform can make or break your business’s growth strategy. There are various tools available that come with amazing features and the promise of easy automation. Among all the options, Brevo is the one that takes the lead as a complete solution that incorporates email campaigns, SMS outreach, marketing automation, and CRM tools in one platform at a competitive price.

This comprehensive guide brings light on each key plan from Brevo’s offerings, compares features and prices, and helps you determine which Brevo plan is the most suitable one for your business.

Brevo Plans Overview: Pricing, Features & Discounts

Below is a comparison of Brevo’s main plans, from the Free tier to advanced enterprise options, allowing you to effortlessly determine the one that suits your marketing requirements and budget.

Plan Name	Starting Price	Best For	Key Features
Free Plan	$0/month	Beginners & testing	300 emails/day, unlimited contacts, basic automation
Starter	$9/month	Small businesses	No daily send cap, drag-and-drop editor, basic analytics
Standard	$18/month	Growing brands	A/B testing, automation, priority support
Professional	$499/month	Advanced teams	Dedicated IP, AI segmentation, WhatsApp campaigns
Enterprise	Custom pricing	Large organizations	Unlimited contacts, advanced workflows, highest support

1. Free Plan: Get Started at Zero Cost

Price: $0 per month

Best for: Individuals and small businesses new to email and SMS marketing

What it Includes:

• Free sending of up to 300 emails daily.

• Never-ending contact storage, so you can expand your list without thinking about contact limits.

• User-friendly email editor with ready-to-use templates that you can customize.

• Basic customer relationship management and customer segmentation tools to classify your audience.

• Option to purchase SMS marketing credits as add-ons (pay as you go).

• Marketing automation features (limited contacts).

Why You Might Choose It:

• You have just initiated your journey and prefer sending basic campaigns at no cost.

• You want to try Brevo’s workflow before moving to the next tier.

• It allows transactional emails and SMS credits even on the free plan.

2. Starter Plan: Affordable Growth Plan

Price: $9 per month

Best for: Small businesses and new marketers ready to scale email and messaging efforts

What it Includes:

• Daily sending limits are entirely removed, and thus all emails that are allotted monthly are sent without any gaps.

• Everything in the Free plan is also included.

• AI content generator to hasten the email creation process.

• Web push campaigns (to a maximum of 1,000 subscribers).

• Advanced segmentation to target very specific audiences.

• You can purchase add-ons such as the removal of Brevo branding for more professional-looking campaigns.

Why You Might Choose It:

• You have surpassed the Free plan and require additional capacity for sending.

• Branding removal is desired to present the business as more professional.

• The use of basic analytics and reporting to keep track of campaigns is required.

3. Standard Plan: Scale Your Campaigns

Price: $18 per month

Best for: Growing businesses seeking more automation and deeper analytics

What it Includes:

• Automation without limits throughout all contacts.

• A/B testing for refining campaigns.

• Creation of landing pages and signup forms to get leads.

• Managing user permissions and getting priority support via email.

• Web push campaigns aimed at bigger subscriber numbers.

• Detailed reporting and AI optimization of sending time.

Why You Might Choose It:

• You desire data-powered insights for increased engagement.

• You are set to use segmentation, automation, and A/B testing to the fullest.

• You require tools that scale alongside the marketing team.

4. Professional Plan: Advanced Features for Teams

Price: $499 per month

Best for: Marketing teams requiring enterprise-level features

What it Includes:

• Up to 10 users support and sophisticated collaboration tools.

• WhatsApp and high-volume push campaigns.

• Dedicated IP and advanced segmentation with contact scoring.

• AI product recommendations and back-in-stock alerts.

• Analytics studio and dashboards with enhanced features.

• Premium support options including assistance during onboarding.

Why You Might Choose It:

• You run high-volume campaigns that demand accuracy and control.

• You intend to make WhatsApp and SMS a part of your primary marketing strategy.

• You need to have advanced reporting and dedicated technical support.

5. Enterprise Plan: Custom & Unlimited

Price: Custom pricing

Best for: Large enterprises and extensive multi-channel operations

What it Includes:

• Unlimited contacts and users 

• Sub-organization management and advanced security features 

• Custom number of landing pages and web/mobile push subscribers 

• Tailored onboarding and customer success manager

Why You Might Choose It:

• You need the highest level of customization with global support. 

• You are running large and complex campaigns involving several teams. 

• You prefer to have a marketing partner instead of just software.

Also Read: How to Choose the Exact Sqaurespace Plan Your Business Needs

Brevo SMS & Credit Packs (Pay-As-You-Go)

Brevo's SMS marketing is not linked to a different subscription plan; rather, you purchase SMS credits that have no expiration and can be utilized together with your email marketing configuration.

Typical SMS Credit Costs:

• 100 SMS credits: $1.09 (approx.)

• 1,000 credits: $10.90 (approx.)

• 10,000 credits: $109 (approx.)

This pay-as-you-go method offers the possibility to run SMS campaigns at a lower cost, without the need of having higher plan tiers.

How to Choose the Right Brevo Plan for Your Needs

1. Just Starting Out

In case you are testing emails or in search of a simple free solution, go ahead with the Free plan, no credit card, no monthly fees, and no other charges at all.

2. Small Business Growth

The Starter or Standard plans are the most affordable options for email marketing done regularly with automation and no daily caps.

3. Growing Marketing Teams

If your campaigns need multi-user access, landing pages, and detailed analytics, Standard is typically the sweet spot.

4. Enterprise-Level Needs

For huge volumes, sophisticated segmentation, WhatsApp integration, and personalized support, choose Professional or Enterprise plans.

Brevo Discounts, Billing Tips & Best Practices

• Annual Billing Saves Money: By choosing the annual payment method, you can usually save about 10% in comparison to the monthly billing method.

• Remove Branding Add-On: For Starter plans, you can enhance your professional branding by paying a small monthly fee that will remove the Brevo logo.

• Pay-As-You-Go Credits: Perfect for infrequent SMS floods or email peaks without the need to upgrade the whole plan.

• Start Small, Then Upgrade: Brevo offers convenient plan upgrades, so you can start with a lower tier and increase as your requirements expand.

Conclusion: Which Brevo Plan Should You Choose?

Brevo is a powerful marketing automation suite that caters to everyone from novice email marketers to big corporations that do multi-channel outreach. It gives you the option to use a free plan in addition to affordable paid plans that can be adjusted according to your needs, thus assuring that you will only pay for what you actually need. For most tiny to mid-sized businesses, the Starter and Standard plans are typically the most cost-effective and feature-rich, while Professional and Enterprise tiers are designed for larger teams with complex requirements. Select the plan that fits your email volume, automation sophistication, and team size, and do not forget to utilize SMS credits if you are looking to integrate email and text campaigns successfully.