The Ultimate Shopping Guide for Black Friday
Oct 10 2025
Black Friday 2025 is approaching, and if there is a single event that generates the most excitement among shoppers globally, it is definitely this massive sale. November 28, 2025, is the date of Black Friday, and it has grown beyond being just a day, now it is a worldwide shopping fiesta wherein the sellers cut down prices in all the major areas like electronics, clothes, home décor, beauty, kids' stuff, and so on.
The post-Thanksgiving shopping craziness in the U.S. has eventually transformed into a two-month worldwide sale that ends up with Cyber Monday on December 1, 2025, as the last stop. For the retailers, it means the highest season of sales, while the consumers still see it as a chance to get desirable items with great discounts. Shoppers can expect to see everything from iPhone to Nike shoes at half of their regular prices.
In this detailed Black Friday 2025 guide, we will examine:
Major sales at the leading U.S. and U.K. stores
The best manufacturers and the highest price cuts for each category
Shopping tips and tricks
Cyber Monday offers that last longer
Common questions and insider tricks
Let’s get you ready to shop smart and save big this Black Friday.
Why Black Friday Matters Globally
Black Friday is no longer just a huge discount day; it is an international sales event. Consumers resist purchasing items all year round for value-driven shopping, to upgrade gadgets, refresh wardrobes, and prepare for Christmas gifting.
Here’s why it matters:
Massive Discounts: Get ready for discounts of up to 80% on selected categories.
Early Access: A number of retailers begin their sales several weeks ahead of the actual day.
Holiday Prep: A great opportunity to buy and store Christmas gifts for your loved ones.
Cross-Category Savings: The sale includes all categories together: electronics, fashion, home, and beauty.
In 2024, U.S. customers made more than $9.8 billion purchases through online channels on Black Friday only, an increase of 7.5% year over year. Since 2025 is predicted to set new records again, it is important to plan in advance.
Top Retailers for Black Friday 2025
These major U.S. and U.K. retailers dominate every year with aggressive discounts, doorbusters, and limited-time online deals.
Retailer | Expected Discount Range (2025) | Top Categories on Sale | Early Access |
Amazon | Up to 70% off | Electronics, fashion, smart home | Yes (Prime Early Access) |
Walmart | Up to 65% off | TVs, gadgets, kitchenware | Yes |
Target | Up to 60% off | Toys, home décor, apparel | Yes |
Best Buy | Up to 50% off | Tech, laptops, audio gear | Yes |
Macy’s | Up to 70% off | Fashion, beauty, bedding | Yes |
Argos (UK) | Up to 50% off | Appliances, toys | Yes |
Curry’s (UK) | Up to 45% off | Tech & electronics | Yes |
Amazon Black Friday Sale 2025
No one questions Amazon's place as the king of Black Friday sales again. All in all, expect massive deals sitewide and in every category; Lightning Deals every hour, and early access for Prime members as well.
Top 2025 Deals to Watch:
Electronics: Discounts of 40% will be given on items like Apple, Samsung Galaxy and Sony headphones.
Smart Home: A discount of 50% is expected on both Echo speakers and Fire TVs.
Fashion: 70% discount on Levi's, Adidas, and Calvin Klein.
Home: Up to 55% off on Instant Pot, Ninja and iRobot Roomba.
Pro Tip: Make your wishlist in advance and subscribe to “Watch this Deal” alerts.
Walmart Black Friday Sale 2025
Walmart, recognized for its unbeatable online and in-store offers, prices down through the whole range of electronic, appliance, and toy items.
Expected 2025 Highlights (Based on 2024 Data):
4K Smart TVs priced at $198 (former price $499)
Apple Watch SE with 25% discount
Ninja Air Fryers at half the price ($50)
PlayStation 5 bundles with a discount of up to $100
Pro Tip: Look for “Black Friday Early Access” on Walmart+ memberships.
Target Black Friday 2025
Target is a retailer that combines low prices and stylish products, ideal for large households and buyers of homes.
Expected Deals:
Up to 60% discount on home décor and furniture
Children's wear with BOGO (Buy One, Get One) offers
Electronics such as Beats and JBL with a max discount of 40%
Toys and board games at 25% discount
Pro Tip: Target's "Deal of the Day" unveils online-only exclusive offers.
Best Buy Black Friday 2025
For tech enthusiasts, Best Buy is the destination. Expect deep discounts on laptops, gaming consoles, and home electronics.
Predicted 2025 Discounts (based on 2024 sales):
Brand | Product | 2024 Discount | Expected 2025 Discount |
Apple | MacBook Air M3 | 15% | 15–20% |
Samsung | 65” QLED TV | 30% | 35–40% |
Sony | Noise Cancelling Headphones | 25% | 30% |
Dell | Gaming Laptop | 20% | 25% |
Nest Hub | 45% | 50% |
Pro Tip: Join Best Buy Total Membership for early access.
Macy’s Black Friday 2025
If you are a fan of fashion, beauty, and home, then Macy’s is the place to be.
Highlights:
Internationally renowned designers such as Michael Kors, Coach, and Tommy Hilfiger are offered with the biggest discount of 70%
Fragrance collections and cosmetics sets at 40% off
Bed linens and Christmas decorations for up to 60% off
Shipping at no cost for purchases exceeding $25
Best Black Friday 2025 Deals by Category
Electronics & Gadgets
The tech steals the show at Black Friday every year, with big discounts on items like iPhones and gaming consoles.
Top-Selling Brands in the U.S.:
Brand | Popular Products | Expected 2025 Discount |
Apple | iPhone 15, MacBook Air, iPad | 10–25% |
Samsung | Galaxy S24, QLED TVs, Smartwatches | 25–40% |
Sony | PlayStation 5, Headphones, Cameras | 20–35% |
HP | Laptops & Printers | 25–45% |
Dell | Gaming Laptops & Monitors | 20–30% |
LG | OLED TVs & Home Appliances | 25–50% |
Insider Tip: Televisions and laptops are big-ticket items and sell-out happen soon; hence, shop during the pre-sale week.
Fashion & Lifestyle
Fashion retailers really make a great effort to bring about a comprehensive shopping event on Black Friday, from winter wear to luxury bags.
Top U.S. Fashion Brands & Discounts (2025 Prediction):
Brand | Category | 2024 Discount | Expected 2025 Discount |
Nike | Sneakers, Sportswear | 40% | 45–50% |
Adidas | Activewear | 45% | 50–55% |
Levi’s | Jeans & Jackets | 60% | 65% |
Michael Kors | Bags, Watches | 50% | 60% |
Coach | Leather Bags | 55% | 60–65% |
GAP & Old Navy | Casual Apparel | 50% | 55% |
Pro Tip: Brand newsletters send exclusive first-look discounts; thus, be sure to sing up for these.
Home & Furniture
It’s the perfect time to give your home a makeover without overspending.
Top U.S. Furniture & Home Retailers:
Retailer | Category | Expected Discount |
Furniture, Rugs, Lighting | 60–70% | |
Home Depot | Tools, Appliances | 25–50% |
Ashley Furniture | Living Room & Bedroom Sets | 40–60% |
IKEA | Décor, Storage, Furniture | 20–30% |
Lowe’s | Home Improvement & Appliances | 25–45% |
Pro Tip: Larger items often come with free delivery or extended warranties.
Check out: Top Black Friday Furniture Deals
Beauty & Skincare
Beauty lovers rejoice! Sephora, Ulta, and all big names in the world of makeup and hair tools have announced discounts up to a significant margin.
Top Beauty Brands to Watch:
Brand | Category | Expected 2025 Discount |
Sephora | All Beauty Brands | Up to 50% |
Ulta Beauty | Makeup, Skincare, Hair | Up to 60% |
Dyson | Hair Dryers, Airwrap | 20–25% |
Charlotte Tilbury | Makeup Sets | 30–40% |
MAC Cosmetics | Lipsticks, Gift Sets | 40% |
Estée Lauder | Skincare & Fragrance | 35–50% |
Pro Tip: Beauty stores drop major price cuts early in November.
Toys & Christmas Shopping
With Christmas just weeks away, toy deals are some of the most exciting parts of Black Friday.
Top Toy Brands & Deals:
Brand | Popular Items | Expected Discount (2025) |
LEGO | Building Sets | 30–40% |
Barbie | Dolls & Playsets | 35% |
Hot Wheels | Vehicle Sets | 40% |
Disney | Merchandise & Toys | 30–50% |
Hasbro | Board Games & Action Figures | 35% |
Pro Tip: Both Amazon and Target are known to roll out the "Top Toys of the Year" page for the public eye in early November.
Smart Shopping Tips for Black Friday 2025
Start Early: A majority of discounts will be available the first week of November.
Prepare a Wishlist: Make sure you get what you want by not buying unnecessary things.
Price Comparison: Utilize resources like Honey or Google Shopping for this task.
Subscribe to Newsletters: Emails from companies typically include codes for early access.
Coupon Stacking: Get double the savings by merging sale prices and promotional codes.
Cashback Applications: Katching and Capital One Shopping are some among the platforms that offer additional value.
Return Policies: Always verify this before purchasing electronic devices or clothing.
Online Safety: To avoid frauds, shop at the sites you trust.
Cyber Monday & Extended Weekend Sales
Black Friday's younger sibling, Cyber Monday (December 1, 2025), is all about sticking to the online-only deals.
What to Expect:
Electronics & Tech: Up to a staggering 80% on software, streaming, and digital tools.
Online Fashion: Additional 10-15% promotional codes for eCommerce brands.
Subscription Deals: Significant price cuts for VPNs, Adobe, Spotify, and Microsoft 365.
Pro Tip: Some brands extend sales into the “Cyber Week” period through December 4, 2025.
FAQs about Black Friday 2025
When is Black Friday 2025?
Black Friday 2025 is on November 28, 2025, which is the day after Thanksgiving in the U.S.
When do Black Friday sales start?
Most U.S. retailers will start their early sales in the first or second week of November.
What’s better: Black Friday or Cyber Monday?
Black Friday is known for its unbeatable prices on physical goods (TVs, appliances, clothing), while Cyber Monday is associated with the best online and tech discount days.
How can I get early access?
Get store memberships (Amazon Prime, Walmart+, Best Buy Total) or sign up for email alerts.
Do brands like Apple or Dyson really give discounts?
Yes, but not to a large extent. Anticipate 10–25% discounts on certain Apple products and 20% off Dyson machines.
Should I shop online or in-store?
Shopping online is usually safer, and quicker, and it can provide access to exclusive codes that are only available on the web.
Conclusion
Black Friday 2025 is already being prepared to be the most gigantic shopping event ever, with Amazon, Walmart, Target, Best Buy, and Macy’s at the forefront. No matter if you are getting new tech, restyling your wardrobe, or getting presents for the holidays, November 28, 2025, is the date that will bring you to huge discounts.
What's the secret for getting the most from this sale season? Organizing your shopping in advance, making smart comparisons, and choosing the right time for shopping are the keys. Take advantage of promo codes, register for memberships, and Cyber Monday is a must for getting more online-only bargains.
Also Read: Amazon Black Friday Sale