The Ultimate Shopping Guide for Black Friday
Oct 10 2025
Black Friday 2025 is just around the corner, and if there’s one thing shoppers look forward to all year, it’s this mega sale. Falling on 28 November 2025, Black Friday has become a global shopping festival where retailers slash prices across every category you can imagine, ranging from tech gadgets and fashion to beauty, furniture, toys, and home essentials.
In both the US and UK, this event has grown beyond just a single day. Shoppers can expect deals starting in early November, continuing through the Black Friday weekend, and culminating in Cyber Monday on 1 December 2025. With so many retailers offering discounts, the challenge isn’t finding deals, it’s knowing which ones are worth your time and money.
This comprehensive guide brings you the top brands, hottest categories, and insider shopping strategies to make the most of Black Friday 2025.
Why Black Friday Matters for Shoppers Globally
Black Friday is no longer limited to a local American tradition; it’s a worldwide shopping event. In countries like the United States, especially, the discounts are unmatched, making it the ideal time to:
Upgrade gadgets (Apple, Samsung, Sony, and more)
Shop luxury fashion at a fraction of the price
Refresh your home with affordable furniture and appliances
Stock up on Christmas gifts for family and friends
Retailers compete fiercely to win shoppers, and that means heavier discounts, bundle offers, and flash sales. For shoppers who plan well, Black Friday is the perfect time to save big.
Top Stores for Black Friday 2025
Shoppers in both the US and UK have countless options, but these major retailers consistently dominate Black Friday every year.
1. Amazon Black Friday Sale
Amazon is the undisputed king of Black Friday. Both Amazon US and Amazon UK run week-long sales, often beginning well before the actual date.
Expect massive discounts on:
Electronics (smartphones, tablets, laptops, smart home devices)
Gaming consoles and accessories
Fashion, footwear, and sportswear brands
Home appliances and essentials
Prime members typically receive early access, making the subscription worthwhile if you plan to shop frequently.
2. Walmart Black Friday Sale
Walmart is a US giant that makes headlines every Black Friday with its aggressive pricing.
The deals usually include:
4K TVs at jaw-dropping prices
Apple and Samsung phones
Kitchen appliances like air fryers and blenders
Fashion basics and kids’ clothing bundle
Walmart often offers early online deals, so shoppers no longer need to queue at physical stores.
3. Target Black Friday Deals
Target has built its reputation around combining affordable products with stylish picks.
On Black Friday, you’ll find:
Home décor at steep discounts
Exclusive toy collections
Electronics and small appliances
Buy-one-get-one (BOGO) fashion offers
Target also runs gift card incentives, where buying certain products earns you store credit, which turns out to be a smart way to stretch your budget.
4. Best Buy Black Friday Deals
If you’re eyeing electronics, Best Buy is one of the top destinations.
Look for:
Discounts on laptops, gaming PCs, and monitors
Smart home gadgets like Google Nest and Ring devices
Audio gear from brands like Bose, Sony, and JBL
Best Buy also offers tech warranties and Geek Squad support, adding extra value beyond just the discount.
5. Macy’s Black Friday Deals
For shoppers seeking fashion and lifestyle deals, Macy’s shines during Black Friday.
The department store typically slashes prices across:
Designer apparel and shoes
Handbags and accessories
Fragrance and beauty sets
Bedding and home décor
Electronics & Gadgets
This is the most sought-after category. Expect discounts like:
Apple iPhones, iPads, and MacBooks
Samsung Galaxy phones and smartwatches
Gaming consoles (PlayStation 5, Xbox Series X, Nintendo Switch bundles)
Smart TVs, soundbars, and streaming devices
Fashion & Lifestyle
Shoppers can grab:
Up to 70% off on fashion from top brands
Sportswear from Nike, Adidas, Puma
Designer handbags and shoes
Winter coats, sweaters, and festive party wear
Home & Furniture
Great savings on:
Sofas, dining sets, and beds
Kitchen gadgets like blenders, mixers, and air fryers
Home décor, rugs, and lighting
Small furniture perfect for apartments
Beauty & Skincare
Beauty lovers can expect:
Discounts on brands like Charlotte Tilbury, Estée Lauder, and MAC
Gift sets for the holiday season
Skincare bundles with luxury serums and creams
Haircare tools from Dyson and GHD
Toys & Christmas Shopping
Since Black Friday is just weeks before Christmas, toy deals are massive. Expect offers on:
Lego sets
Barbie and Hot Wheels collections
Board games and puzzles
Kids’ electronics and gadgets
Smart Shopping Tips for Black Friday 2025
Start Early: Many retailers launch deals weeks in advance. Don’t wait for the last day.
Make a Wishlist: Focus on what you need most to avoid impulse buying.
Compare Prices: Use price comparison tools to ensure the discount is genuine.
Sign Up for Newsletters: Many stores send exclusive early-access codes to subscribers.
Check Return Policies: Especially for electronics and fashion, make sure you can return if needed.
Use Coupons & Promo Codes: Beyond the sale price, promo codes can stack extra savings. Look for codes on trusted deal sites or official store newsletters.
Stay Alert for Flash Sales: Some of the best offers last only a few hours.
Cyber Monday & Extended Sales
Black Friday no longer ends on Friday. In 2025, you can expect the shopping wave to continue through the weekend and peak again on Cyber Monday, 1 December.
While Black Friday focuses more on in-store and general discounts, Cyber Monday leans heavily on online deals, especially in:
Tech & electronics
Software and subscriptions
Online fashion retailers
Many shoppers actually wait for Cyber Monday to score digital-exclusive bargains.
Conclusion
Black Friday 2025 promises to be bigger than ever, with Amazon, Walmart, Target, Best Buy, and more leading the charge. Whether you’re eyeing the latest iPhone, refreshing your wardrobe, or getting Christmas gifts sorted, this is the best time to shop smart.
By planning, comparing deals, and leveraging promo codes, you can turn Black Friday into the ultimate savings opportunity. Mark your calendars for 28 November 2025, and get ready to score the best discounts of the year.