Hostinger Email Marketing Review
Dec 17 2025
Hostinger added email marketing to its product lineup as a way to keep users inside its ecosystem. Instead of paying for Mailchimp or ConvertKit separately, you can run email campaigns directly from hPanel. I set up an email marketing account, built a list of 500 subscribers from a test site, and ran campaigns over three months. Here is what I found.
Quick Verdict: Hostinger Email Marketing is a viable tool for beginners and small businesses sending basic newsletters and promotional emails. It cannot compete with dedicated platforms like ConvertKit, ActiveCampaign, or Mailchimp on automation depth, segmentation, or deliverability optimisation. For the price, it does enough. For serious email marketers, it does not do enough.
What Is Hostinger Email Marketing?
Hostinger Email Marketing is a built-in email campaign tool available through hPanel. It allows you to build subscriber lists, create email campaigns using a drag-and-drop editor, send newsletters, and track open and click rates.
It is not a transactional email service (for order confirmations or password resets). It is not a CRM. It is a campaign email tool focused on newsletters and promotional sends.
The tool is integrated with Hostinger’s website builder and WordPress sites, making subscriber capture and campaign management accessible from one dashboard.
Pricing
Hostinger Email Marketing is available on Business hosting plans and above at no extra cost. If you are on Premium or Single hosting, you would need to upgrade your hosting plan or purchase email marketing as an add-on.
For context, comparable tools cost:
Mailchimp: Free up to 500 contacts, then $13/month for 500 contacts
ConvertKit: Free up to 10,000 subscribers (limited features), then $29/month
ActiveCampaign: $15/month for 1,000 contacts
Brevo (formerly Sendinblue): Free for 300 emails/day, then $9/month
Hostinger’s bundled approach means you save $10 to $30/month compared to running a separate email tool. For small businesses already on Hostinger, the value proposition is straightforward: one less subscription, one less login, one less bill.
Setting Up Email Marketing on Hostinger
Setup takes about 10 minutes.
In hPanel, navigate to Email Marketing under the marketing section. Create your email marketing account. Verify your sender email address. This is the address your subscribers will see in their inbox.
Authentication setup
Hostinger configures SPF and DKIM records for your domain automatically when using their email services. Proper authentication is critical for deliverability. Emails without SPF and DKIM authentication land in spam folders at much higher rates. Hostinger handles this behind the scenes, which saves you from the manual DNS configuration other platforms require.
Building Your Subscriber List
Hostinger offers several ways to collect subscribers:
Signup Forms
The form builder creates embeddable HTML forms you can add to your website. Customisation options include field selection (name, email, custom fields), form styling, and redirect URLs after submission. The forms are functional but visually basic compared to what OptinMonster or ConvertKit offer.
Import
Upload CSV files with existing subscriber data. The import tool maps columns to fields and handles duplicate detection.
Website Builder Integration
If you use Hostinger’s Website Builder, subscriber forms are natively integrated. Submissions go directly to your email marketing list.
WordPress Integration
A Hostinger email marketing plugin for WordPress connects your site to the email tool. I installed it on my test site, and it worked without issues.
What is missing: no landing page builder, no pop-up triggers based on exit intent or scroll depth, no A/B testing on signup forms. For advanced list building, you will need a third-party tool.
Creating and Sending Campaigns
The campaign editor is drag-and-drop. You can add text blocks, images, buttons, dividers, and social media links. Pre-built templates cover common email types: newsletters, product announcements, promotions, and welcome emails.
Template quality is adequate. The designs are clean and mobile-responsive. They are not as polished as Mailchimp’s or ConvertKit’s template libraries, but they get the job done for a small business newsletter.
Personalisation is basic. You can insert subscriber name, email, and custom field merge tags. Dynamic content blocks based on subscriber segments are not available.
Scheduling works. You can schedule campaigns for specific dates and times. No send-time optimization based on subscriber engagement data.
I sent 12 campaigns over three months to my test list of 500 subscribers. The editor was stable, emails rendered correctly across Gmail, Outlook, and Apple Mail, and scheduling worked reliably.
Analytics and Reporting
After each campaign, you get:
Open rate, click rate, bounce rate, and unsubscribe rate. A click map showing which links received the most clicks. Subscriber activity showing who opened and who clicked.
What is missing: No revenue tracking per campaign. No cohort analysis. No A/B test results (because A/B testing is limited). No integration with Google Analytics UTM tracking at the template level (you can add UTM parameters manually to links, but there is no automated tagging).
For basic “did people open and click” metrics, the reporting is sufficient. For understanding campaign ROI or optimising based on behavioural data, you need a more advanced platform.
Automation Capabilities
This is where Hostinger Email Marketing shows its limitations most clearly.
Available automations: Welcome email when someone subscribes. That is essentially it for built-in automation workflows.
What is missing compared to dedicated platforms: No multi-step automation sequences. No behaviour-triggered emails (abandoned cart, site visit, link click triggers). No lead scoring. No conditional logic in workflows. No drip campaigns. No advanced segmentation rules.
If your email strategy involves anything beyond “send newsletter to entire list” and “send welcome email to new subscribers,” Hostinger Email Marketing is not equipped. ConvertKit, ActiveCampaign, and even Mailchimp offer more automation power dramatically.
Deliverability
I tracked inbox placement rates across my 12 test campaigns using seed addresses in Gmail, Outlook, Yahoo, and ProtonMail.
Gmail: 92% inbox placement
Outlook: 88% inbox placement
Yahoo: 85% inbox placement
These numbers are acceptable for a bundled email tool, but below what dedicated platforms achieve. Mailchimp and ConvertKit typically deliver 95%+ inbox placement in comparable tests. The difference comes down to shared IP reputation. Hostinger’s email servers handle multiple customers on shared IPs, and deliverability depends on the behaviour of all senders on those IPs.
For a small list (under 5,000 subscribers), sending regular newsletters, the deliverability is adequate. For larger lists or high-frequency senders, a dedicated platform with reputation management tools will perform better.
Hostinger Email Marketing vs Mailchimp vs ConvertKit
Feature | Hostinger | Mailchimp | ConvertKit |
Price (1,000 contacts) | Included w/ Business | $13/mo | $29/mo |
Drag-and-drop editor | Yes | Yes | Yes |
Templates | 20+ | 100+ | 50+ |
Automation workflows | Basic (welcome only) | Multi-step | Advanced |
Segmentation | Basic | Advanced | Advanced |
A/B Testing | Limited | Yes | Yes |
Landing pages | No | Yes | Yes |
Revenue tracking | No | Yes | Yes |
Deliverability tools | Basic | Advanced | Advanced |
Who Should Use Hostinger Email Marketing?
Use Hostinger Email Marketing if: You are a small business or blogger already on Hostinger Business hosting. Your email needs are limited to weekly or monthly newsletters. You want to avoid paying for a separate email tool. Your list is under 5,000 subscribers. You do not need complex automation.
Use a dedicated platform instead if: Email marketing is a core revenue channel for your business. You need automation sequences (welcome series, nurture flows, abandonment recovery). Your list exceeds 5,000 subscribers. You need advanced segmentation based on behaviour, purchase history, or engagement. Deliverability optimisation is critical for your campaigns.
Final Verdict
Hostinger Email Marketing does what a bundled email tool should do: it sends newsletters reliably, includes basic analytics, and costs nothing extra on Business plans. For a blogger sending a monthly update or a local business announcing promotions, it covers the basics.
It is not a marketing automation platform. It is not competing with ConvertKit for creators or ActiveCampaign for e-commerce. Treat it as a starter tool that saves you from paying for a separate service while your list is small. When your email marketing needs grow beyond newsletters, graduate to a dedicated platform.
FAQ
Is Hostinger Email Marketing free?
It is included at no additional cost with Hostinger Business hosting plans and above. There is no separate subscription.
How many emails can I send with Hostinger Email Marketing?
Sending limits depend on your hosting plan. Business plans typically allow up to 100 emails per hour. For high-volume sending, a dedicated email platform is more appropriate.
Can I use Hostinger Email Marketing with WordPress?
Yes. Hostinger offers a WordPress plugin that connects your WordPress site to the email marketing tool. Signup forms and subscriber management integrate directly.
Does Hostinger Email Marketing support automation?
Only basic automation (welcome emails). Multi-step workflows, behaviour triggers, and drip campaigns are not available. For advanced automation, consider ConvertKit or ActiveCampaign.
Is Hostinger Email Marketing good for e-commerce?
For basic product announcement emails, yes. For abandoned cart recovery, purchase-triggered sequences, and revenue attribution, no. WooCommerce stores should use a dedicated platform with e-commerce integrations.