Best Brevo Plan for Small Businesses
Dec 05 2025
For a small business owner, every dollar in the marketing budget needs to work double shifts. You need a tool that doesn't just send emails but also builds relationships, tracks sales, and automates the boring stuff all without a "big tech" price tag.
Brevo (formerly Sendinblue) has become the gold standard for small businesses because of its unique pricing model. While most competitors charge you more as your list of subscribers grows, Brevo charges based on how many emails you actually send.
But with four different tiers and various add-ons, which one is actually the best Brevo plan for small businesses? Let’s break it down so you can choose the right "engine" for your business growth.
The Brevo Pricing Philosophy: Why It's Different
Before picking a plan, it is important to understand why Brevo is so popular with lean teams.
Unlimited Contacts: On every plan (even the Free one), you can store an unlimited number of contacts. If you have 50,000 people on your list but only email 5,000 of them once a month, you only pay for those 5,000 sends.
All-in-One DNA: Brevo isn't just an email tool; it includes a Free CRM, SMS marketing, and WhatsApp integration.
Comparing the Plans for Small Businesses
The Free Plan: Best for "The Testing Phase"
The Free plan is surprisingly robust. It’s perfect if you are just starting out or have a very small, highly engaged audience.
What you get: Unlimited contacts, 300 emails per day (roughly 9,000/month), and basic automation for up to 2,000 contacts.
The Catch: The 300-per-day limit is strict. If you have 500 subscribers and want to send a Tuesday newsletter, 200 of them will have to wait until Wednesday.
The Starter Plan: Best for "The Growing Newsletter"
Starting at just $9 per month in 2026, the Starter plan is the first step into professional marketing.
What you get: No daily sending limit, basic reporting, and email support.
Who it’s for: Solopreneurs and small shops that have outgrown the 300-email-per-day cap but don't need fancy AI or landing pages yet.
Pro Tip: You can pay a small add-on fee (around $10) to remove the Brevo logo from your emails on this plan.
The Standard Plan: Best for "The Scaling Business"
Starting at $18 per month, the Standard plan (often called the Business plan in some regions) is where the real power lies.
Key Features: A/B Testing, Marketing Automation (unlimited contacts), Landing Pages, and AI Send Time Optimization.
Why it wins: A/B testing allows you to send two versions of a subject line to see which gets more clicks. The AI Send Time Optimization ensures your email hits the inbox exactly when your customer is most likely to be checking their phone.
Quick Reference: Brevo Plans Side-by-Side
Feature | Free Plan | Starter Plan | Standard Plan |
Starting Price | $0 | $9/mo | $18/mo |
Daily Send Limit | 300 Emails | Unlimited | Unlimited |
Contacts | Unlimited | Unlimited | Unlimited |
Marketing Automation | Up to 2,000 contacts | Up to 2,000 contacts | Unlimited |
A/B Testing | No | No | Yes |
Brevo Branding | Always On | Optional (Add-on) | Removed |
Landing Pages | No | No | Yes |
Which Plan Should You Choose?
Choose the Free Plan if...
You are a freelancer or a local club with fewer than 300 people on your list. It allows you to use a professional-looking template without spending a dime.
Choose the Starter Plan if...
You have a list of 500–2,000 people and you want to send "blasts" or newsletters all at once. It’s the most affordable way to look professional and get reliable deliverability.
Choose the Standard Plan if...
You run an E-commerce store or a service business that relies on "lead magnets." You’ll need the Landing Page builder to collect emails and the Unlimited Automation to send abandoned cart reminders or welcome sequences to thousands of people.
Frequently Asked Questions
Can I change my Brevo plan later?
Yes. Brevo is very flexible. You can upgrade or downgrade your plan at any time from your account settings. If you have a big holiday sale in December, you can scale up and then move back down in January.
Does Brevo charge extra for CRM features?
No. The core Sales CRM (tracking deals, pipelines, and tasks) is included for free on all plans. This is a massive saving compared to paying for a separate tool like Pipedrive or Salesforce.
What happens if I go over my monthly email limit?
Your emails will stop sending until the next billing cycle unless you manually "top up" your account with extra credits or upgrade your tier.
Is there a discount for annual billing?
Yes! In 2026, Brevo typically offers a 10% discount if you choose to pay yearly instead of monthly.
Conclusion
For 90% of small businesses, the Brevo Standard Plan is the best value. At $18/month, the inclusion of landing pages and A/B testing pays for itself almost immediately through better conversion rates.
However, if you are just starting your journey, the Starter Plan is an unbeatable entry-point that costs less than two cups of coffee.